‘Vi må tale sammen. Det er et spørgsmål om liv og død’ (We need to talk. It’s a matter of life or death’) is a campaign concept used to encourage people who are undecided about organ donation to begin the difficult conversation. The concept is based on the insight that talking helps people clarify their position on organ donation. By telling those close to you whether you want to become an organ donor or not, also has the same legal status as registering as a donor online.
In collaboration with Bro Kommunikation