Palsgaard is a global producer of food ingredients with a proud Danish heritage. The company needed a strong concept for their CSR communication, to promote some of their award-winning contributions to taking care of the planet, caring for employees and making a difference for children and young people in the developing world. In collaboration with Mathilde at Bartholin Kommunikation we developed the concept ‘We take action for good’. The concept helped build upon the brand position ‘Bringing good thing together’ while highlighting Palsgaard’s achievements in specific CSR categories ie. For the good of the planet, For the good of our employees, For the good of sustainability etc. The campaign enabled Palsgaard to share their achievements beyond the traditional medium of a CSR report.
Agency: Bartholin Kommunikation. Role: Art direction